Mr & Mrs China
Snapshot of a booming new middle class
The media and investment industries spend a lot of time debating the size of China’s burgeoning middle class and trying to predict consumption growth rates. Necessarily, the data used to fuel this debate are government statistics that are, at best, opaque.
To circumvent this issue and, in doing so, provide more considered analysis of this critical consumer base, our unique research network on the mainland, China Reality Research (CRR), undertook a comprehensive bottom-up survey of middle-class families across the country.
The conclusions are fascinating. And none more so than the sheer aspiration of Mr & Mrs China. For anyone questioning the middle class’s propensity to consume or wanting to know their preferred brands, this is essential reading.
